Budweiser and Bud Light continue to lose Millennials’ business.

Budweiser and Bud Light continue to lose Millennials’ business. In the past quarter, Bud Light lost .9 percentage points of total market share while Budweiser lost .35, and Millennials’ alcohol preferences are to blame. Beer consumption among 21-24-year-olds has dipped about 3% per year for the past 15 years, according to Euromonitor, as young consumers switch from beer to spirits and wine. And when they do drink beer, they’re opting for craft brews from indie brands—sorry, big beer. (Business Insider)