Moët and Virgil Abloh have teamed up to bring luxury shoppers to bus shelters—but not to ride the bus.

Moët and Virgil Abloh have teamed up to bring luxury shoppers to bus shelters—but not to ride the bus. The pop-up experience is taking over three Chicago bus stops to promote Moët Nectar Impérial Rosé’s “limited edition bottles.” Their Brandom will be encouraged to seek out the shelters and  take home a piece of the caution tape adorning them—which says “For display only,” a slogan that will make its way onto an even rarer limited run of the Millennial-beloved pink drink. (AListDaily)