Lego used their live, on-stage event at Vidcon to drive views of their YouTube series, Rebrickulous.

Lego used their live, on-stage event at Vidcon to drive views of their YouTube series, Rebrickulous. The toy brand invited 13 influencers, including Marshmello, Chad Wild Clap, and Andrew Huang (their main brand rep at the event), to participate in a “live jam session” using instruments made from Legos. Thanks to the Infuencer Effect, the episode has over 898,000 views, and the brand received additional exposure via the creators’ Instagram stories and other social content. (PR Week)