Influencers are selling custom filters for extra cash. Using Adobe Lightroom, many are adjusting the fade, brightness, or adding a glaze of a certain hue to their pics to create a trademark aesthetic for their page, and then sell it to loyal followers that want the same look. For instance, Maddy Corbin sells packages from $25 to $200 that her followers happily buy; they even provide some gratis marketing by posting pics with the effect and the hashtag #MADDYCORBINPRESETS. (The Atlantic)
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