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Ariana Grande’s latest music video is smashing Vevo and YouTube records.

Dec 03 2018

Ariana Grande’s latest music video is smashing Vevo and YouTube records. The nostalgic reference-filled video (Mean GirlsLegally Blonde, etc.) blew past the previous YouTube and Vevo record of 44 million views in 24 hours set by BTS, with Grande garnering over 50 million views in the same time frame. She also proved that livestreaming is becoming mainstream, breaking YouTube’s record for the most concurrent viewers when 829,000 people simultaneously tuned in for the premiere. Today, the video has over 92 million views. (Slate, The Verge)

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