Oliver Tree turned himself into a meme to get his music noticed—and it worked. Unlike Roy Purdy, who turned his viral fame into an entertainment career, the music came first for Tree. But he only gained minor fame for his work until he donned an ’80s windbreaker and oversized JNCO jeans, cut his hair into a bowl shape, and rode onto stages via scooter. Now, the rising artist has over 326,000 Instagram followers and 170,000 YouTube subscribers. (Vice)
