Speaking of social media-friendly product packaging, DKNY is delivering custom tees and tote bags in pizza boxes. The two-week digital pop-up lets personalization-loving consumers add text that includes five percentages of their personal make-up adding up to “100% DKNY” (50% jetsetter, 25% activist, etc.), delivered within three days in a branded pizza box. The campaign is an extension of last fall’s digital activation, in which the fashion brand dressed celebrities like Olivia Culpo in the same style of custom top. (The Cut)
