Century 21 is spotlighting human interaction to draw in Millennial home buyers. A recent Wakefield Research study commissioned by the realtor company found that two-thirds of Millennials don’t consider their home-buying negotiating skills very strong, signifying a demand for real estate agents among the group—and not the robot kind. With 92% saying it’s important for their realtor to get to know them personally before working with them, Century 21 created four ad spots showcasing the human advantage over tech solutions. (MediaPost)
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