Calvin Klein is shaking up their winning Millennial strategy. The brand has announced a new collection, “Calvin Klein by Appointment,” made up of 14 looks that can be ordered made-to-measure in a New York studio. In the past, the brand tapped into young celebrities like Justin Bieber and Bella Hadid to reach the ‘social media set’—experiencing a 21% in revenue increase in 2015 as a result—but the new focus for the collection is ‘highbrow minimalism.’ Campaign images feature high-fashion models, with Stranger Things’ 12-year-old star Millie Bobby Brown the only notable celebrity. (Racked)
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