To get Millennials into investing, a growing number of startups are going after their “first saved dollar.” Stash, described as a “calculated [M]illennial machine,” only requires $5 to open an account, and labels exchange-traded funds with “catchy” titles like “Clean & Green” or “Defending America.” WiseBanyan takes a similar approach, only requiring a $1 for users to get started, and focusing on goals like “rainy day fund” or retirement.

To get Millennials into investing, a growing number of startups are going after their “first saved dollar.” Stash, described as a “calculated [M]illennial machine,” only requires $5 to open an account, and labels exchange-traded funds with “catchy” titles like “Clean & Green” or “Defending America.” WiseBanyan takes a similar approach, only requiring a $1 for users to get started, and focusing on goals like “rainy day fund” or retirement. Unlike traditional investment advisors, who make a profit by charging fees, these new apps rely on “alternative sources of revenue.” (Fast Company)