Millennial parents are embracing the Internet of Things.

Millennial parents are embracing the Internet of Things. A study from Interactive Advertising Bureau found that IoT device owners are likely to be 18-34-year-old, college-educated parents who earn a household income above $50,000, and a recent BabyCenter study says it’s all about simplifying parenting. Along with “making life easier” and “saving time,” 36% of U.S. parents agree that smart gadgets are proactively making them better parents. (Adweek)