Subscription toy company Pley has launched a Disney Princess service.

Subscription toy company Pley has launched a Disney Princess service. The brand became a part of Disney’s accelerator program last year, leading to the creation of the current box, which contains a mix of products focused on a theme. The first promotes the upcoming Beauty and the Beast movie with a t-shirt, book, role-play items, and a box that converts into a castle. The service has built up a subscriber base of 150,000 since launching in 2013, but like other toy subscriptions has faced difficulty retaining consumers. (TechCrunch)