What can brands learn from PewDiePie’s recent troubles?

What can brands learn from PewDiePie’s recent troubles? The YouTube celeb with over 53 million subscribers was recently dropped by Disney and taken off YouTube’s Google Preferred list because of his anti-Semitic videos, which he claims were “trying to show how crazy the modern world is.” According to an expert, people follow influencers because of their emotional authenticity, so thoroughly vetting them and continually monitor their postings is crucial to “make sure the messaging doesn’t slip.”(Adweek)