Millennials are looking for “ergonomic, digestible, and fluid” experiences online and off. A new LaunchLeap survey on 18-35-year-olds’ internet and advertising preferences has revealed over seven in ten are consulting online reviews before making purchasing decisions (beating out advice from family and friends), and that more than half aren’t fans of YouTube advertising, only watching the ads until they can skip to the video. Surprisingly, the study also reports that 57% answer telemarketer calls and are likely to answer all of their questions. (Adweek)
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