Earlier this year, we predicted that more brands will slim down their brick-and-mortar offerings, and make the spaces they do have into more than what they once were—and Zara is doing just that in its latest strategy to “stay ahead of its rivals.” The retailer has been closing smaller stores to replace them with larger flagship locations that “will contain full range of its collections, [and] will persuade customers to browse and ultimately buy more.” They are also expanding online, and integrating the two channels of shopping through in-store pick up or return of online purchases.

Earlier this year, we predicted that more brands will slim down their brick-and-mortar offerings, and make the spaces they do have into more than what they once were—and Zara is doing just that in its latest strategy to “stay ahead of its rivals.” The retailer has been closing smaller stores to replace them with larger flagship locations that “will contain full range of its collections, [and] will persuade customers to browse and ultimately buy more.” They are also expanding online, and integrating the two channels of shopping through in-store pick up or return of online purchases. (The Wall Street Journal)