Millennials’ relationship with plants is budding. According to a 2016 National Gardening Report, five million of the six million new Americans that took up gardening in 2015 were between 18-34-years-old, and 37% of Millennials are growing indoor plants and herbs. The generation’s tendency to live within nature-starved cities is most likely a factor at play, but the founder of Sprout Home also cites Millennials’ affinity for healthier lifestyles: “A lot of people come into the store asking which plants give off the best oxygen; they’re actually very concerned and curious about making sure how they can better benefit their life, and plants can be a part of that.” (NYLON)
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