Nine months after its launch, Toca Boca is shutting down its SVOD service.

Nine months after its launch, Toca Boca is shutting down its SVOD service. Toca TV, which was aimed at five-nine-year-olds, featured ad-free licensed content as well exclusive originals for the price of $5 monthly. Although there was engagement with the content, the company says the subscription model “was more challenging than…anticipated,” and was failing “to sustain a targeted level.” Toca now plans to refocus energies back to their mobile app business, which has grown to include 36 mobile games and 150 million downloads. (Kidscreen)