“How Instagrammable the holiday would be” is the most important quality 18-33-year-olds travelers in the U.K.

“How Instagrammable the holiday would be” is the most important quality 18-33-year-olds travelers in the U.K. look for when choosing a place to vacation, according to a new study by Schofields Insurance. As one 25-year-old explains, “If a place is beautiful, I'll appreciate it and enjoy being there as well as upping my Insta-game—it's a win-win. Instagram is a great place to find holiday inspiration too.” Cost/availability of alcohol, personal development, experience the local cuisine, and sightseeing were the qualities that followed, in that order. (The Independent)