Instagram is helping fuel the healthy-living, #eatclean trend.

Instagram is helping fuel the healthy-living, #eatclean trend. According to JWT Intelligence: “Experiences—including health experiences—are very important to how people define themselves now…people share every step along the way, from selfies at the gym to yoga poses and even photos of their post-workout smoothies.” Whole30, a meal plan program, is among the many brands that have tapped into this insight, building a following of 1.3 million on Instagram by putting the spotlight on their users, and creating a community to support them on their health journeys. (Digiday)