A Millennial entrepreneur has turned shower caps into a multi-million-dollar company.

A Millennial entrepreneur has turned shower caps into a multi-million-dollar company. Jacquelyn De Jesu started Shhhowercap after she attempted to hunt down a stylish one herself and found there was a “total whitespace” in the market: “I was confronted with gigantic satin bows, ruffles, sequins, flower rosettes, rhinestones and tacky medallions. Nothing that my friends or I would ever consider wearing, let alone admit that we did!” Over $15,000 worth of her fashionable caps were sold after Shhhowercap went live, and they can now be found at Sephora, Bloomingdales, and Fred Segal. (Forbes)