Are six-second ads the “future of advertising” for the generation with ad A.D.D.?

Are six-second ads the “future of advertising” for the generation with ad A.D.D.? L’Oreal thinks so, calling six second spots a “great canvas…short and long enough” to “grab attention without risking it being skipped, but it is long enough to tell a story.” They say the biggest challenge is conjuring emotion within the short time, and advise that creating content specifically for the short time length instead of attempting to trim down longer content is imperative.  (MediaPost)