Humor works better than celebrity endorsements when advertising to teens—according to Millward Brown Digital.

Humor works better than celebrity endorsements when advertising to teens—according to Millward Brown Digital. The firm recently looked at 16-19-year-olds’ attitudes towards advertising, and found about 72% say humor boosts their receptivity, 58% say good music, and 56% say a good story—while celebrities in ads ended up “far less important.” Sponsored and branded content also resonates strongly with the group, with 55% saying they like tutorials, 53% liking shopping content, and 52% liking user reviews. (MediaPost)