“Selfie culture” has reportedly given the beauty business a boost.

“Selfie culture” has reportedly given the beauty business a boost. According to Euromonitor International, global spend in the beauty and personal care category is growing significantly faster than womenswear, and while U.S. department stores are closing down, Sephora and Ulta are increasing store counts. Some say the rise of the selfie has been key to the industry’s success, and visual platforms are certainly helping to spur beauty trends (like unicorn colors). Being “obsessed with social media” is a marketing strategy for Wet N’ Wild, whose VP of Marketing says: “whenever we see a trend our goal is to jump on it as soon as possible.” (Quartz)