Snapchat has almost as many teen users as Facebook, despite a huge gap in overall audience numbers, according to a recent study (and Ypulse’s most recent social media tracker survey).

Snapchat has almost as many teen users as Facebook, despite a huge gap in overall audience numbers, according to a recent study (and Ypulse’s most recent social media tracker survey). Snapchat has an eighth of Facebook’s 1.3 billion daily active users, but only 5% fewer 12-17-year-olds. Unsurprisingly, older demographics skew more heavily in Facebook’s favor. Snapchat also boasts four times as many Gen Z users as Instagram despite being half its size, and reports its users are true devotees, visiting the app an average of 18 times each day. (Recode)