Saks, Bloomingdale’s, and Nordstrom are all hopping on “2014’s hottest trend,” wellness—but is it too little, too late?

Saks, Bloomingdale’s, and Nordstrom are all hopping on “2014’s hottest trend,” wellness—but is it too little, too late? Saks recently opened The Wellery, a huge pop-up health boutique at their NYC flagship, Nordstrom acquired Gwyneth Paltrow’s Goop, and Bloomingdale’s partnered with fitness site, Grokker. Department stores are a bit behind the times on this trend, but with Millennial females’ enduring passion for fitness and the rising “‘Natural’ Obsession,” it’s better late than never. (Racked)