A new startup is making “unboxing” videos shoppable. Packagd adds e-commerce options to the popular product reviews, which are viewed an estimated 10 billion times a month on YouTube, so viewers can purchase what they’re seeing ASAP. Packagd offers its own app for shoppable viewing, like a modern QVC. Brand sponsorships will serve to generate revenue as the service grows—though they’re starting with tech, Packagd plans to move to other popular genres soon, like beauty and toys. (THR)
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