“Organic,” “sustainable,” and “ethical” are luxury terms for Millennials.

“Organic,” “sustainable,” and “ethical” are luxury terms for Millennials. The generation is making “conscious consumerism” a status symbol—caring about what’s in your coffee or where your clothing was made is not only the new cool, but the new luxe. The “Natural Obsession” spans industries, with three in ten Millennials eating only organic and six in ten scanning beauty product labels for clean ingredients. As these demands tend to translate to higher price points, ipso facto, you have the new face of luxury. (Quartz)