For a limited time, SpongeBob SquarePants won’t be yellow—fans will be coloring him any shade under the sea for a new campaign. The You Bring The Color website will let kids color different scenes from the show to make a creation that just might appear in an upcoming episode’s opening sequence. Partner products (like Frankford Gummy Krabby Patties Candy) will also tie in by providing secret codes that unlock extra scenes to color for more chances to win. (Kidscreen)
