Spraying perfume is passé for Millennials seeking new ways to apply scents.

Spraying perfume is passé for Millennials seeking new ways to apply scents. Indie beauty products across the industry are stealing more established brands’ thunder, and perfume is no exception. Innovative new sellers like Pinrose and Byredo are changing the game, with fragrances applied with perfectly portioned perfume wipes and kabuki brushes. Other new fragrance favorites come in the form of roller-backs, balms, and more as they continue to re-think traditional for young consumers. (Fashionista)