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Taco Bell started serving alcohol because customers were already topping off their drinks.

Jul 17 2017

Taco Bell started serving alcohol because customers were already topping off their drinks. “Could you please leave a little off the top” became a common refrain in the fast food restaurants, according to their COO, so when Taco Bell launched its fast-casual Cantina restaurants, adding alcohol seemed like a no-brainer for the Millennial and Gen Z fast food favorite. Twisted Freezes each have a shot of the customer’s choice of booze in the blend. (Business Insider)

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