A major boost is predicted for holiday season sales—but mostly online. While total retail sales are expected to grow just 3.1%, ecommerce is predicted to jump nearly 17%, widening the “gap” between the two. (Which we saw among Millennials last year.) Online holiday shopping will reportedly make up 11.5% of total holiday season sales, and 9% of 2017’s retail total, according to eMarketer. A low unemployment rate and a high confidence in the current economy are some of the reasons why ecommerce is expected to accelerate. Better start building your Amazon wish list. (eMarketer)
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