Snapchat is creating its own take on TV, betting on original premium and scripted content to “create cultural moments.” The platform’s head of content believes “mobile is not a TV killer,” but instead augments it.

Snapchat is creating its own take on TV, betting on original premium and scripted content to “create cultural moments.” The platform’s head of content believes “mobile is not a TV killer,” but instead augments it. They’re focused on innovative, mobile-only experiences—and are experimenting to find what works, including whether the audience will tune in for non-pop news. CNN’s new show, The Update, will deliver daily updates and breaking news segments on a platform more known for its Kardashian-focused content. (THR, Mashable)