Despite “taking some major heat from Instagram,” Snapchat’s users are spending more time on the app.

Despite “taking some major heat from Instagram,” Snapchat’s users are spending more time on the app. BTIG Research found that users spend 32.8 minutes per day on the platform, a 20% jump over six months ago. Users under 25 are even more loyal to the platform, spending an average of 42 minutes per day in-app, 26% more than in Q4. How is Snapchat stacking up against their competition? Instagram’s latest metric showed their under-25-year-olds spend “more than 32 minutes a day” on the app, so Snapchat is in the lead for now. (Recode)