Apple’s new AR emojis will sync up with your face and voice—we know, creepy but cool. A dozen emojis are available for customization-obsessed young consumers to play with and send, including robots, unicorns, pandas, and the ever-popular poop. The brand is amping up augmented reality in the iPhone X, featuring FaceID instead of TouchID to unlock phones, in addition to the new, interactive emojis. Brands shouldn’t let AR’s moment pass them by in 2017, and the iPhone X could be an opportunity for them to keep innovating their advertising. (Adweek)
