It’s not news that kids are going viral via social media—but what about the parents pulling the strings?

It’s not news that kids are going viral via social media—but what about the parents pulling the strings? “Kids are the new social influencer,” and brands are rushing to team up with them and be featured in posts—which means many are raking in a profit from advertisements and partnerships. But it’s “uncharted waters” in terms of the laws regulating to whom that money belongs. Parents are handling it individually—some set aside a fund for their child to accrue all their liberties, while others think it’s okay for all family members to benefit from the profits. (NYTimes)