Walmart’s Jet.com is launching a line of private label goods for “Millennial metro consumers,” aptly named Uniquely J.

Walmart’s Jet.com is launching a line of private label goods for “Millennial metro consumers,” aptly named Uniquely J. (Wise considering how well generic/store brands do with the generation.) The brand is not slowing down in the retail race for the prized demo, and thinks low prices and unique packaging will earn orders. Why have a regular box of coffee pods when you could have a box of coffee pods with a giant tiger on it? The new Jet products are “yet another sign of how Walmart is looking to shake up its image” with young shoppers. (CNN)