Dove has been in major hot water with consumers this week, thanks to a GIF from the brand many see as racist.

Dove has been in major hot water with consumers this week, thanks to a GIF from the brand many see as racist. Dove’s Facebook page posted the GIF promoting body wash, showing a black woman taking off a brown shirt to reveal a white woman in a cream-colored top. The three-second animation is being viewed as a before-and-after shot, and people have been venting their feelings on social media en masse. Dove’s apology failed to quell the crowd, with Ava DuVernay and others saying it isn’t enough. Brands have to be more conscious than ever as social media only gets quicker to call them out on their marketing missteps. (MediaPost, The Guardian)