MTV’s strategy refresh is reportedly putting it back on teens’ radar.

MTV’s strategy refresh is reportedly putting it back on teens’ radar. The network’s share of 18-24-year-old viewers dropped 50% from 2012 to mid-2017, but for June, July, and August, primetime ratings have been on the rise. MTV appealed to the Genreless Generation with their genderless Moon Person award at the MTV Music Awards, and by rolling out a new slate of shows. Some are nostalgic, like the revamped TRL, while others are original, like the semi-naked dating show, Undressed. So far, the approach seems to be working: primetime ratings this summer rose 31%. (Fast Company)