The Post-TV Gen is taking over—more than half of all viewers say they watch their favorite show online, instead of tuning in live. Fifty percent of 16-74-year-olds who watch five or more hours of TV each week told Hub Research they watch via online sources like Netflix, signifying a “tipping point” for TV. Compare that to four years ago and it’s clear how much has changed: just 31% opted to watch online in 2014. Among the streaming giants, Netflix is winning out, and not just with Millennials: 29% watch their favorite show on Netflix, just 2% less than on live TV. (eMarketer)
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