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Gifting experiences may bite into retailers’ bottom line this holiday season.

Gifting experiences may bite into retailers’ bottom line this holiday season. A study from NPD Group found that 40% of shoppers are gifting others with experiences instead of physical gifts. Popular examples include wine tastings, performances and concerts, spa certificates, and travel. Good news for Experiencification-loving Millennials (who already have some experiences on their holiday wish lists), bad news for the retail wasteland. (MediaPost)

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