The North Face’s surprise collab was inspired by VHS tapes—and there’s a pop-up shop to nab the nostalgic new collection.

The North Face’s surprise collab was inspired by VHS tapes—and there’s a pop-up shop to nab the nostalgic new collection. Created with New York retailer Extra Butter, the “Technical Difficulties” line features a fleece, a jacket, a beanie, and a hat all with “saturated color blocking and white noise tones” to portray the “nostalgia of lo-fi TV and VHS aesthetics of the 20th century.” Though VHS is (way) past its prime, young consumers still wax nostalgic for anything analog. Not to mention that popups are having a moment in marketing. (Uproxx)