Applebee’s has been getting boozy to appeal to Millennial customers—but is it working?

Applebee’s has been getting boozy to appeal to Millennial customers—but is it working? Kind of. Their “Dollaritas” and $1 Long Island ice teas (L.I.T.s) are bringing in business; at some locations, lines have reportedly formed out the door and “four keg-sized batches” of L.I.T. are mixed up daily. Applebee’s hopes the promotion will remind young consumers that they’re more than just a chain restaurant—they’re also a bar. But it’s hard to say if the drink specials will solve their Millennial problem in the long-term. (Eater)