You may have never heard of Fashion Nova, but “the Millennial clothing brand” is being Googled more than Chanel. Google released its recent report detailing all the top searches, and Fashion Nova beat out some big brands with its low-cost, fast-fashion favorites. How? The Influencer Effect. Not only is Fashion Nova extremely active on social media (always interacting with customers, re-posting 30 customer looks a day, etc.), but they’re getting shout-outs from Millennials’ and Gen Z’s favorite celebrities—like Cardi B and Kylie Jenner. (Quartzy)
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