KFC is tapping into the tiny food trend, serving up mini meals at the world’s smallest KFC pop-up in Portland. They shrunk down the $5 Fill Up Box to one-twelfth its original size, but don’t worry—they’re not charging $5. They’re giving them away for free. KFC’s Director of Advertising says the one-day-only pop-up (and its accompanying prep video) “is a sharable way to show how our famous Original Recipe fried chicken is prepared the hard (and mini) way.” (Adweek)
