article

Gay Halloween is Back on The Viral List

Gen Z’s “gay Halloween” costumes, brain stacks, and new favorite hairstylists (ahem, Ulta Beauty) are all going viral…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z is bringing back the “gay Halloween” meme, as always, to show off their niche costumes
  • Creators are sharing their “brain stacking” routines—a.k.a. how they’re keep their minds engaged
  • Black Gen Z women are turning to Ulta Beauty salons as a budget alternative, and loving it
Gay Halloween is the peak IYKYK costume event   We’re one week out from Halloween (sorry, Saturween), so you know what that means: costumes! YPulse knows Gen Z has been planning their Halloween looks for a while now (months, actually), and they’re putting those ideas on display across social media. As is now tradition, they’re celebrating the wonderfully niche, often queer-coded references that only a specific corner of Beyoncé’s internet would understand. With the caption, “I hate gay Halloween because why are we dressing up as…,” creators are filling in the blank with obscure memes, viral moments, and pop culture...

Stay on the Pulse

Latest Stories
Related Articles
Article

While Gen Z shares getting news from social media, their favorite platforms differ depending on the region…

Article

Students have mixed feelings about phones in the classroom amid debates to ban them entirely…

Article

Pinterest’s degrees of separation, Mullet “Reviews” Chinese buffets, and Gen Z’s six-month check-ins are all going viral…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?