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Where Gen Z Gets News on Socials—in Europe vs. America

While Gen Z shares getting news from social media, their favorite platforms differ depending on the region…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Instagram is a leading news source among European Gen Z, while YouTube takes the top spot in North America
  • WhatsApp and X/Twitter make a top appearance in one region, while they don’t in the other
  • TikTok has cross-regional appeal, because Gen Z everywhere prefer video to text
ICYMI, Gen Z globally isn’t turning on the TV or tuning in to the radio first to catch up on the news the way previous gens did. Instead, as trust in traditional news organizations shifts, social media has become Gen Z’s go-to source for staying informed. Rather than going directly to a major outlet for news, Gen Z is following established orgs and independent creators (or having them recommended on their feeds), or simply scrolling until a headline catches their attention. Creators are also playing a role in making news feel more accessible, breaking down current events in a conversational style...

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