ICYMI, Gen Z globally isn’t turning on the TV or tuning in to the radio first to catch up on the news the way previous gens did. Instead, as trust in traditional news organizations shifts, social media has become Gen Z’s go-to source for staying informed. Rather than going directly to a major outlet for news, Gen Z is following established orgs and independent creators (or having them recommended on their feeds), or simply scrolling until a headline catches their attention. Creators are also playing a role in making news feel more accessible, breaking down current events in a conversational style...
9/30/26
News Consumption and Trust Report
Gen Z and Millennials aren’t really looking for the news anymore. It finds them, mostly in ...
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