Parents are getting frustrated by YouTubers showing up on their streaming services. Controlling their kids’ exposure to “slop” content on YouTube is hard enough. Parents are concerned about kids getting hooked on instantly gratifying content, between the retention editing style—bright colors, quick cuts, and loud, exaggerated speaking—and the extreme challenge-based content. Particularly, they’re worried about the “dopamine crash” they feel comes after it, which is somewhat supported by guidelines from the American Academy of Pediatrics recommending limits on “engagement-prolonging design.” But now, alongside cartoons like Cocomelon and Blippi, creators like MrBeast, Salish Matter, and the Stokes Twins are popping up on streamers like Netflix, so limiting access has become a “digital whack-a-mole.” Obviously, the streamers want content creator deals because they pull in massive, engaged audiences. However, parents who aren’t on board are feeling like the options they approve for their kids are dwindling, and no amount of deeply layered parental control settings suffices. (The Guardian)
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