The Traitors is one of the biggest cultural phenomena right now. The U.K. version swept all seven Emmy nominations it received this year, while The Celebrity Traitors season two drew 9.9M viewers to its BBC premiere. Across the Atlantic, The Traitors: New Blood—the first U.S. version featuring only regular people (88K of whom applied!)—averaged 6.6M viewers across its first two episodes. And, of course, the franchise’s reach extends well beyond the screen. Across socials, young fans bring the backstabbing fun into real life with Traitors-inspired parties where friends play social-deduction games to uncover hidden opps. Their fandom has also inspired an official board game, a sold-out immersive experience in London, and a West End stage show planned for next year. Even the signature traitor cloaks (on sale for $47) are flying off shelves year-round. And if that wasn’t enough, 10K people have already signed up for “The Traitors: Anywhere,” the show’s official WhatsApp experience. (WSJ)
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