Young people are watching content about being comfortable alone. Last month, headlines circulated about “loneliness influencers”—and for young people in the U.K., there’s a real, relatable appeal to this content. British 14-24-year-olds have actually always been the most likely group in the country to report feeling lonely, but factors like working from home, post-COVID anxiety about crowded spaces, and lack of budget have exacerbated the issue. Other research shows the friendships young people do have can lack true closeness, as social media and group chat culture can easily result in bullying. In turn, creators who post about living a “solo life” without friends to do everything with are becoming a huge content category and a great source of comfort for many. (The Guardian)
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