To Gen Z’s delight, froyo is popular (again) in the U.S. and the U.K. Bloomberg data shows frozen yogurt servings sold in the U.S. jumped 26% in the year ending March. Research and Markets reports the dessert has become a more common addition on British menus, too. British brands in particular have been targeting Gen Z by leaning into fun flavors, slick branding, and collabs with local influencers and discovery pages like Secret London. The comeback fits neatly into Gen Z’s interest in third spaces: froyo shops offer an easy, low-pressure place to meet up and grab a treat, which many brands have been showing off in their marketing. The dessert is also getting a modern wellness makeover, as newer franchises highlight protein, probiotics, and other health-adjacent benefits that resonate with Gen Z’s ongoing obsession with health. (Thred)
👀 Read more from YPulse: Western Europe Food Shopping and Trends report
